93 Results for : menasche

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    The Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop , Hörbuch, Digital, ungekürzt, 566min
    Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hypercompetition are now using the new mind sciences to analyze how and when we shop and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and "atmospherics" - of subliminal messaging - and of TVs that sometimes watch us while we're watching them. During his journey Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of "the brain sell" influence shopper behavior, and what can you - as a retailer or marketer - learn from them? Informed, illuminating, stimulating: You cannot afford to miss The Brain Sell. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Steven Menasche. Audio sample: https://samples.audible.de/bk/gdan/001686/bk_gdan_001686_sample.mp3. Digital audiobook in aax.
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    Last Resort: The Financial Crisis and the Future of Bailouts , Hörbuch, Digital, ungekürzt, 549min
    The bailouts during the recent financial crisis enraged the public. They felt unfair - and counterproductive: people who take risks must be allowed to fail. If we reward firms that make irresponsible investments, costing taxpayers billions of dollars, aren't we encouraging them to continue to act irresponsibly, setting the stage for future crises? And beyond the ethics of it was the question of whether the government even had the authority to bail out failing firms like Bear Stearns and AIG.  The answer, according to Eric A. Posner, is no. The federal government freely and frequently violated the law with the bailouts - but it did so in the public interest. An understandable lack of sympathy toward Wall Street has obscured the fact that bailouts have happened throughout economic history and are unavoidable in any modern, market-based economy. And they're actually good. Contrary to popular belief, the financial system cannot operate properly unless the government stands ready to bail out banks and other firms. Taking up the common objections raised by both right and left, Posner argues that future bailouts will occur. Acknowledging that inevitability, we can and must look ahead and carefully assess our policy options before we need them. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.  ungekürzt. Language: English. Narrator: Steve Menasche. Audio sample: https://samples.audible.de/bk/tant/011322/bk_tant_011322_sample.mp3. Digital audiobook in aax.
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    One of Ten Billion Earths: How We Learn About Our Planet's past and Future from Distant Exoplanets , Hörbuch, Digital, ungekürzt, 884min
    This audiobook explores how the discoveries within the Solar System and of exoplanets far beyond it come together to help us understand the habitability of Earth, and how these findings guide the search for exoplanets that could support life. The author highlights how, within two decades of the discovery of the first planets outside the Solar System in the 1990s, scientists concluded that planets are so common that most stars are orbited by them.  The lives of exoplanets and their stars are inextricably interwoven. Stars are the seeds around which planets form, and they provide light and warmth for as long as they shine. At the end of their lives, stars expel massive amounts of newly forged elements into deep space, and that ejected material is incorporated into subsequent generations of planets.  How do we learn about these distant worlds? What does the exploration of other planets tell us about Earth? Can we find out what the distant future may have in store for us? What do we know about exoworlds and starbirth, and where do migrating hot Jupiters, polluted white dwarfs, and free-roaming nomad planets fit in? And what does all that have to do with the habitability of Earth, the possibility of finding extraterrestrial life, and the operation of the globe-spanning network of the sciences? ungekürzt. Language: English. Narrator: Steve Menasche. Audio sample: https://samples.audible.de/bk/tant/013024/bk_tant_013024_sample.mp3. Digital audiobook in aax.
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    Measuring Happiness: The Economics of Well-Being , Hörbuch, Digital, ungekürzt, 433min
    Can money buy happiness? Is income a reliable measure for life satisfaction? In the West after World War II, happiness seemed inextricably connected to prosperity. Beginning in the 1960s, however, other values began to gain ground: peace, political participation, civil rights, environmentalism. "Happiness economics" - a somewhat incongruous-sounding branch of what has been called "the dismal science" - has taken up the puzzle of what makes people happy, conducting elaborate surveys in which people are asked to quantify their satisfaction with "life in general". In this book three economists explore the happiness-prosperity connection, investigating how economists measure life satisfaction and well-being. The authors examine the evolution of happiness research, considering the famous "Easterlin Paradox", which found that people's average life satisfaction didn't seem to depend on their income. But they question whether happiness research can measure what needs to be measured. They argue that we should not assess people's well-being on a "happiness scale" because that necessarily obscures true social progress. Instead, rising income should be understood as increasing opportunities and alleviating scarcity. Economic growth helps societies to sustain freedom and to finance social welfare programs. In this respect, high income may not buy happiness with life in general, but it gives individuals the opportunity to be healthier, better educated, better clothed, and better fed, to live longer and to live well. ungekürzt. Language: English. Narrator: Steven Menasche. Audio sample: https://samples.audible.de/bk/gdan/001665/bk_gdan_001665_sample.mp3. Digital audiobook in aax.
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    Vampire Stories , Hörbuch, Digital, ungekürzt, 549min
    Who would suspect that the same mind that created the most famous literary detective of all time also took on the eternally popular genre of vampires? Sir Arthur Conan Doyle, a contemporary of Bram Stoker, gave us some fascinating works of vampire fiction. From the bloodsucking plant in "The American's Tale" to the bloodsucking wife in "The Adventure of the Sussex Vampire," he reveled in the horror created by creatures who survived on the blood of men and women.As the best-selling Twilight series has dominated bookstores, it's the perfect time to offer the first-ever compilation of Sir Arthur Conan Doyle's vampire tales. Get ready to sink your teeth into this heart-stopping anthology. Each of these 12 short stories has been pulled from obscurity and hand selected for this collection. Conan Doyle's famous friendship with vampire king Bram Stoker is thought to have influenced these many blood-sucking tales, including "The Captain of the Pole Star," about a medical student on an arctic voyage haunted by a heat-draining Eskimo vampire and "The Three Gables," in which vampirism is cunningly used as a metaphor for capitalism.Featuring an introduction by world-renowned vampire expert, Robert Eighteen-Bisang, this is a must-have anthology for all vampire lovers, and for any Arthur Conan Doyle enthusiast. ungekürzt. Language: English. Narrator: Steven Menasche. Audio sample: https://samples.audible.de/bk/adbl/009025/bk_adbl_009025_sample.mp3. Digital audiobook in aax.
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    Machine Learning: The New AI: The MIT Press Essential Knowledge Series , Hörbuch, Digital, ungekürzt, 264min
    Today, machine learning underlies a range of applications we use every day, from product recommendations to voice recognition - as well as some we don't yet use every day, including driverless cars. It is the basis of the new approach in computing where we do not write programs but collect data; the idea is to learn the algorithms for the tasks automatically from data. As computing devices grow more ubiquitous, a larger part of our lives and work is recorded digitally, and as "Big Data" has gotten bigger, the theory of machine learning - the foundation of efforts to process that data into knowledge - has also advanced. In this audiobook, machine learning expert Ethem Alpaydin offers a concise overview of the subject for the general listener, describing its evolution, explaining important learning algorithms, and presenting example applications. Alpaydin offers an account of how digital technology advanced from number-crunching mainframes to mobile devices, putting today's machine learning boom in context. He describes the basics of machine learning and some applications; the use of machine learning algorithms for pattern recognition; artificial neural networks inspired by the human brain; algorithms that learn associations between instances, with such applications as customer segmentation and learning recommendations; and reinforcement learning, when an autonomous agent learns act so as to maximize reward and minimize penalty. Alpaydin then considers some future directions for machine learning and the new field of "data science," and discusses the ethical and legal implications for data privacy and security. ungekürzt. Language: English. Narrator: Steven Menasche. Audio sample: https://samples.audible.de/bk/gdan/002057/bk_gdan_002057_sample.mp3. Digital audiobook in aax.
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    Reason in a Dark Time: Why the Struggle against Climate Change Failed - and What It Means for Our Future , Hörbuch, Digital, ungekürzt, 689min
    From the 1992 Rio Earth Summit to the 2009 Copenhagen Climate Conference there was a concerted international effort to stop climate change. Yet greenhouse gas emissions increased, atmospheric concentrations grew, and global warming became an observable fact of life. In this book, philosopher Dale Jamieson explains what climate change is, why we have failed to stop it, and why it still matters what we do. Centered in philosophy, the volume also treats the scientific, historical, economic, and political dimensions of climate change. Our failure to prevent or even to respond significantly to climate change, Jamieson argues, reflects the impoverishment of our systems of practical reason, the paralysis of our politics, and the limits of our cognitive and affective capacities. The climate change that is underway is remaking the world in such a way that familiar comforts, places, and ways of life will disappear in years or decades rather than centuries. Climate change also threatens our sense of meaning, since it is difficult to believe that our individual actions matter. The challenges that climate change presents go beyond the resources of common sense morality - it can be hard to view such everyday acts as driving and flying as presenting moral problems. Yet there is much that we can do to slow climate change, to adapt to it and restore a sense of agency while living meaningful lives in a changing world. ungekürzt. Language: English. Narrator: Steven Menasche. Audio sample: https://samples.audible.de/bk/adbl/019809/bk_adbl_019809_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Missed Information: Better Information for Building a Wealthier, More Sustainable Future , Hörbuch, Digital, ungekürzt, 596min
    Information is power. It drives commerce, protects nations, and forms the backbone of systems that range from health care to high finance. Yet despite the avalanche of data available in today's information age, neither institutions nor individuals get the information they truly need to make well-informed decisions. Faulty information and sub-optimal decision-making create an imbalance of power that is exaggerated as governments and corporations amass enormous databases on each of us. Who has more power: the government, in possession of uncounted terabytes of data (some of it obtained by cybersnooping), or the ordinary citizen, trying to get in touch with a government agency? In Missed Information, David Sarokin and Jay Schulkin explore information - not information technology, but information itself - as a central part of our lives and institutions. They show that providing better information and better access to it improves the quality of our decisions and makes for a more vibrant participatory society. Sarokin and Schulkin argue that freely flowing information helps systems run more efficiently and that incomplete information does just the opposite. It's easier to comparison shop for microwave ovens than for doctors or hospitals because of information gaps that hinder the entire health care system. Better information about such social ills as child labor and pollution can help consumers support more sustainable products. The authors examine the opacity of corporate annual reports, the impenetrability of government secrets, and emerging techniques of "information foraging." The information imbalance of power can be reconfigured, they argue, with greater and more meaningful transparency from government and corporations. ungekürzt. Language: English. Narrator: Steven Menasche. Audio sample: https://samples.audible.de/bk/gdan/002033/bk_gdan_002033_sample.mp3. Digital audiobook in aax.
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    The Language of Food: A Linguist Reads the Menu , Hörbuch, Digital, ungekürzt, 375min
    Why do we eat toast for breakfast, and then toast to good health at dinner? What does the turkey we eat on Thanksgiving have to do with the country on the eastern Mediterranean? Can you figure out how much your dinner will cost by counting the words on the menu? In The Language of Food, Stanford University professor and MacArthur Fellow Dan Jurafsky peels away the mysteries from the foods we think we know. Thirteen chapters evoke the joy and discovery of reading a menu dotted with the sharp-eyed annotations of a linguist. Jurafsky points out the subtle meanings hidden in filler words like "rich" and "crispy", zeroes in on the metaphors and storytelling tropes we rely on in restaurant reviews, and charts a micro-universe of marketing language on the back of a bag of potato chips. The fascinating journey through The Language of Food uncovers a global atlas of culinary influences. With Jurafsky's insight, words like ketchup, macaron, and even salad become living fossils that contain the patterns of early global exploration that predate our modern fusion-filled world. From ancient recipes preserved in Sumerian song lyrics to colonial shipping routes that first connected East and West, Jurafsky paints a vibrant portrait of how our foods developed. A surprising history of culinary exchange - a sharing of ideas and culture as much as ingredients and flavors - lies just beneath the surface of our daily snacks, soups, and suppers. Engaging and informed, Jurafsky's unique study illuminates an extraordinary network of language, history, and food. The menu is yours to enjoy. ungekürzt. Language: English. Narrator: Steven Menasche. Audio sample: https://samples.audible.de/bk/gdan/001440/bk_gdan_001440_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Virtual Banking: A Guide to Innovation and Partnering , Hörbuch, Digital, ungekürzt, 545min
    Technology is permanently transforming the banking industry, and digital payments are the key. Virtual Banking: A Guide to Innovation and Partnering takes a hands-on approach to competing in the modern banking environment. Former PayPal head of financial innovation Dan Schatt explores the reasons behind the massive consumer migration away from traditional banks and provides clear, actionable guidance on beating new banking models at their own game. Digital payment is the hottest topic in banking today and is set to define the future of the industry. Consumers are rapidly abandoning traditional banks in favor of institutions that are lower-cost and more consumer-centric. Between the pace of financial regulatory reform and the cloud-computing revolution, the old banking model is on the fast track to extinction. Virtual Banking provides the information banks need to compete in this new environment,and details the integral implementation actions that will allow them to thrive. The audiobook discusses real-world innovations from banks, nonbanks, and up-and-comers and the heavy competition from the new outsource bank model. Topics include: The changing POS landscape and the need for digital-wallet partnerships Shifting gears to greenfield market opportunities versus nonprofitable markets Digital channel best practices for superior customer experience When to outsource and what capabilities to truly own Case studies including PayPal, Google, Square, Facebook, Twitter, and more illustrate acceleration of innovation through banking partnerships as well as the mechanics behind banking's biggest, scariest threats. The trick to surviving the paradigm shift is to embody innovation while providing a superior customer proposition. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio./p ungekürzt. Language: English. Narrator: Steven Menasche. Audio sample: https://samples.audible.de/bk/adbl/022461/bk_adbl_022461_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping

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