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The Advertising Effect , Hörbuch, Digital, ungekürzt, 587min

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Nigel Carrington. Audio sample: https://samples.audible.de/bk/adbl/020477/bk_adbl_020477_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

Univision: America's Largest Spanish-Language Television Network: How It Beat ABC, CBS, NBC and FOX , Hörbuch, Digital, ungekürzt, 312min

Ruben Soto gives us an insightful and informative history of the leading Spanish-language television network in the United States. This book will show you how Univision changed American television from an all English-format to one that includes Spanish. You will also hear how Univision convinced advertisers that Hispanics had huge purchasing power. Univision created many celebrities such as Don Francisco, Cristina Saralegui, Jorge Ramos, Maria Elena Salinas, Teresa Rodriguez, Myrka Dellanos, Maria Celeste, Barbara Bermudo, Pamela Silva Conde, Lili Estefan, Raul de Molina, Rodner Figueroa, and many more who became household names in the Hispanic community. Spanish-language television has grown immensely in the United States due to Univision's popularity and to the growing Hispanic population in the United States. The Hispanic population in the US is estimated to be over 50 million with a purchasing power of $1.5 trillion. Hispanics enjoy watching television, and Univision continues to be the most popular Spanish-language television network in the country. ungekürzt. Language: English. Narrator: Josh Brogadir. Audio sample: https://samples.audible.de/bk/acx0/046598/bk_acx0_046598_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers , Hörbuch, Digital, ungekürzt, 421min

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe. ungekürzt. Language: English. Narrator: Michael Smith. Audio sample: https://samples.audible.de/bk/adbl/019230/bk_adbl_019230_sample.mp3. Digital audiobook in aax.

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Social Media Marketing Mastery 2020: How to Build a Brand and Become an Expert Advertisers Using Instagram, Facebook, Youtube, Tik Tok , Hörbuch, Digital, ungekürzt, 304min

In 2020, marketing on social media is expected to change completely.People want to interact with the people behind the brands: not just the automated bots and posts. They want to bypass the cold feeling of talking with a robot and start connecting with real people who are running real businesses.You are going to learn how to leverage this secret in your own social media marketing strategy using this very book.You will learn important techniques such as:How to use social media platforms to supercharge your marketingHow to develop a winning content strategy for your businessWhich social media channels to invest in and which to run away fromHow to engage your customers and create a community around your productsHow to stop your competition and how to grow further?The future of Facebook, Instagram, Twitter, YouTube, and more, and how to harness their power to build your brand and gain customersExplore new social networks that are on the rise and may become major contenders (Tik Tok?)Technological trends that are redefining the rhythm of social mediaHow to utilize new technology and tools to strengthen your brand and achieve a competitive edge.You will also learn how to apply your marketing knowledge to social media that your potential customers use to reach and retain more customers, increase sales, and increase profits. ungekürzt. Language: English. Narrator: Jack Powell. Audio sample: https://samples.audible.de/bk/acx0/185655/bk_acx0_185655_sample.mp3. Digital audiobook in aax.

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Online Marketing: A User's Manual , Hörbuch, Digital, ungekürzt, 393min

This is Your Complete Manual of Digital Marketing Magic. How do you stay in front when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know: How to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want? Murray Newlands is a leading international digital marketing advisor. He consults with companies around the world to help them improve their digital strategies. A former lawyer, Murray started out in online marketing over a decade ago, and has worked with some of the leading agencies, advertisers, and networks since then. He speaks regularly at social media and marketing events in the US and the UK. ungekürzt. Language: English. Narrator: Ben Carter. Audio sample: https://samples.audible.de/bk/adbl/011132/bk_adbl_011132_sample.mp3. Digital audiobook in aax.

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Money Doesn't Grow on Trees: A Parent's Guide to Raising Financially Responsible Children , Hörbuch, Digital, ungekürzt, 316min

At a time when kids have more debt and temptation than ever comes a completely revised and updated edition of the #1 New York Times bestseller on teaching children aged three to twenty about money. Money Doesn't Grow on Trees is the audiobook that parents turn to when it comes to teaching their children about money. With 180,000 young adults between the ages of eighteen and twenty-four declaring bankruptcy last year and college students graduating with an average of $28,000 in debt, Neale S. Godfrey is the definitive expert on the subject and her time-tested advice is more important than ever. Money Doesn't Grow on Trees offers exercises and concrete examples on everything from responsible budgeting to understanding the difference between "want" and "need" for children of every age. This revised edition includes entirely new sections that discuss the power of the internet; the tactics of television advertisers; the world of eBay. Godfrey's years of experience as a mother and a financial expert make Money Doesn't Grow on Trees an audiobook no responsible parent can afford to pass up. ungekürzt. Language: English. Narrator: Elisa Carlson. Audio sample: https://samples.audible.de/bk/adbl/015128/bk_adbl_015128_sample.mp3. Digital audiobook in aax.

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How to Podcast: Your Step-by-Step Guide to Podcasting , Hörbuch, Digital, ungekürzt, 112min

In How to Podcast, you will find a number of skills and techniques related to podcasting, including: How to develop a solid niche and create the product that people want How to choose theme music, transitions, Wordpress™ plug-ins and themes Taking your podcast, and making money from it Recording techniques, and how to make a show that resembles the professionals Tips for getting people to share the show for you How to choose the right equipment and software for your budget How to get your show hosted on a blog, listed through Feedburner™, and posted through iTunes™ Where to market your show for the greatest impact Making a show that advertisers want to use for their campaigns Learn to podcast with a purpose and how to build a community around it. This step-by-step guide helps you develop your own show quickly and effectively. Let How to Podcast help you develop the skills to market yourself, your company, and make a positive impact in your community with podcasting. ungekürzt. Language: English. Narrator: Kelly Rhodes. Audio sample: https://samples.audible.de/bk/acx0/073093/bk_acx0_073093_sample.mp3. Digital audiobook in aax.

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Types of Passive Income Generated Online and What to Expect from Each: The Beginners Guide for the Smart Digital Entrepreneur , Hörbuch, Digital, ungekürzt, 126min

Are you looking for proven methods to generate or monetize an income online? Well, this book will teach you how. Including types of passive income generated online and what to expect from each, this beginners' guide for the smart digital entrepreneur will go over various online business models and how they work. In just a few hours a day, you can begin building your online business today! In this book, you will learn: All the ways you can generate a passive income online Resources and services you can use to build your passive income business Strategies for building your audience, however broad or niche-focused How to increase the likelihood your audience will follow through on your affiliate links How to generate passive income from affiliate marketing, advertising, ebooks, and online courses. Different models for generating income through advertising How to begin writing your own ebook Strategies for connecting with the right advertisers for your audience Strategies for maintaining and retaining members across billing cycles Stories from my personal experiences with each of these income models And more! ungekürzt. Language: English. Narrator: Sean Lenhart. Audio sample: https://samples.audible.de/bk/acx0/054100/bk_acx0_054100_sample.mp3. Digital audiobook in aax.

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Divorcing the Electric Company: Smart Solar for Homeowners, 2nd Edition , Hörbuch, Digital, ungekürzt, 191min

This second audio edition of Divorcing the Electric Company has evolved substantially since I recorded the first edition, yet only a few short years have passed! Home solar panel systems have come a long way technologically in the last few years but so have the clever financing schemes and fly-by-night contractors. There exists an onslaught of solar advertisers, door knockers, and telemarketers. Should you buy or lease? How do you pick the right contractor and the best equipment? In a world of fast-talking solar salesmen peddling expensive solar financing and deals, how can you avoid common scams and rip-offs? Who can you trust? The second edition of Divorcing the Electric Company is updated and expanded, and references real solar leases and contracts. Knowing these tricks of the trade could save you tens of thousands of dollars and help you to avoid a tragically doomed second marriage. No sense in divorcing the electric company just to remarry its ugly step-cousin! Go solar the right way. Listen to this audiobook! ungekürzt. Language: English. Narrator: Barry Shannon. Audio sample: https://samples.audible.de/bk/acx0/114192/bk_acx0_114192_sample.mp3. Digital audiobook in aax.

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Focus on the Good Stuff: The Power of Appreciation , Hörbuch, Digital, ungekürzt, 231min

We live in a culture that focuses on the "bad stuff". We're constantly bombarded with negative messages from the media, advertisers, politicians, and even the people around us. Worse yet, many of us are so critical of ourselves that we're our worst enemies. But help is on the way. Focus on the Good Stuff offers a plan for dispelling the cloud of negativity that surrounds us. Mike Robbins has created a powerful yet simple new approach for mastering the one thing we need most of all to achieve authentic happiness and be of service to others - that is, to practice the art of appreciation. Written by a former professional baseball player whose career ended with an injury to his pitching arm in the middle of his third season, Focus on the Good Stuff is filled with passion, authenticity and humor. Author Mike Robbins offers a step-by-step program with exercises for overcoming negative influence and obstacles, creating a truly grateful approach to life, and establishing an environment that can support success and peace of mind. ungekürzt. Language: English. Narrator: Mike Robbins. Audio sample: https://samples.audible.de/bk/gdan/000143/bk_gdan_000143_sample.mp3. Digital audiobook in aax.

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