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  All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World , Hörbuch, Digital, ungekürzt, 257min

  Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need. ungekürzt. Language: English. Narrator: Seth Godin. Audio sample: https://samples.audible.de/bk/adbl/000024/bk_adbl_000024_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  The Enemy of the People

  A New York Times bestseller.From CNN's veteran Chief White House Correspondent Jim Acosta, an explosive, first-hand account of the dangers he faces reporting on the current White House while fighting on the front lines in President Trump's war on truth, featuring new material exclusive to the paperback edition. In Mr. Trump's campaign against what he calls "Fake News," CNN Chief White House Correspondent, Jim Acosta, is public enemy number one. From the moment Mr. Trump announced his candidacy in 2015, he has attacked the media, calling journalists "the enemy of the people."Acosta presents a damning examination of bureaucratic dysfunction, deception, and the unprecedented threat the rhetoric Mr. Trump is directing has on our democracy. When the leader of the free world incites hate and violence, Acosta doesn't back down, and he urges his fellow citizens to do the same.At Mr. Trump's most hated network, CNN, Acosta offers a never-before-reported account of what it's like to be the President's most hated correspondent. Acosta goes head-to-head with the White House, even after Trump supporters have threatened his life with words as well as physical violence.From the hazy denials and accusations meant to discredit the Mueller investigation, to the president's scurrilous tweets, Jim Acosta is in the eye of the storm while reporting live to millions of people across the world. After spending hundreds of hours with the revolving door of White House personnel, Acosta paints portraits of the personalities of Sarah Huckabee Sanders, Stephen Miller, Steve Bannon, Sean Spicer, Hope Hicks, Jared Kushner and more. Acosta is tenacious and unyielding in his public battle to preserve the First Amendment and #RealNews.

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  • Price: 12.99 EUR excl. shipping
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  All Marketers are Liars (eBook, ePUB)

  The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

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  • Price: 10.95 EUR excl. shipping
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  Dashiell Hammett: Complete Novels

  In a few years of extraordinary creative energy, Dashiell Hammett invented the modern American crime novel. In the words of Raymond Chandler, "Hammett gave murder back to the kind of people that commit it for reasons, not just to provide a corpse. . . . He put these people down on paper as they were, and he made them talk and think in the language they customarily used for these purposes." Beginning as a prolific contributor to the pulp magazines of the 1920s, he succeeded during his brief career in making his kind of crime fiction a crucial part of the fabric of American writing: a genre that did not evade reality but rather embodied the grittiness and harshness of modern urban life. The five novels that Hammett published between 1929 and 1934, collected here in one Library of America volume, have become part of modern American culture, creating archetypal characters and establishing the ground rules and characteristic tone for a whole tradition of hardboiled writing. Drawing on his own experiences as a Pinkerton detective, Hammett gave a harshly realistic edge to novels that were at the same time infused with a spirit of romantic adventure. His lean and deliberately simplified prose won admiration from such contemporaries as Gertrude Stein, Ernest Hemingway, and William Faulkner. Each novel is distinct in mood and structure. Red Harvest (1929) epitomizes the violence and momentum of his Black Mask stories about the anonymous detective the Continental Op. In this raucous and nightmarish evocation of political corruption and gang warfare in a western mining town (modeled on Butte, Montana) nicknamed "Poisonville," the Op takes Machiavellian pleasure in pitting one faction against another to bring about their mutual destruction. The Op returns in The Dain Curse (1929) to preside over a more ornately melodramatic tale involving jewel theft, drugs, and a mysterious religious cult. With The Maltese Falcon (1930) and its protagonist Sam Spade, Hammett achieved his most enduring popular success. A tightly constructed quest story with an unforgettable cast of eccentric adventurers, it is at the same time shot through with a sense of disillusionment and the arbitrariness of personal destiny. The Glass Key (1931), an exploration of city politics at their most scurrilous, traces intricate patterns of loyalty and betrayal in scenes charged with drama. His last novel, The Thin Man (1934), is a ruefully comic tale distinct from the rest of his work. Paying homage to the traditional mystery form, it is best remembered for its protagonists Nick and Nora Charles, the sophisticated inebriates who would enjoy a long afterlife in the movies. LIBRARY OF AMERICA is an independent nonprofit cultural organization founded in 1979 to preserve our nation's literary heritage by publishing, and keeping permanently in print, America's best and most significant writing. The Library of America series includes more than 300 volumes to date, authoritative editions that average 1,000 pages in length, feature cloth covers, sewn bindings, and ribbon markers, and are printed on premium acid-free paper that will last for centuries.

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  • Price: 33.99 EUR excl. shipping
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  Slinging Mud

  Slinging Mud - Rude Nicknames Scurrilous Slogans and Insulting Slang from Two Centuries of Am erican Politics: ab 13.99 €

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  • Price: 13.99 EUR excl. shipping

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